The Rise of Aesthetic Pantry Organisation

Recently, there has been a huge rise in “pantry porn”, a trend which refers to people showcasing their organised and aesthetically pleasing pantries or food storage spaces. This has become increasingly popular on social media platforms such as Instagram, Pinterest and TikTok, where users share images and videos of their arranged pantry items. Following this trend, there are now increasing amounts of people searching for tips and ideas relating to pantry organisation and storage. In this article, we will be investigating data surrounding the pantry organisation trend and when and why this trend has taken off. At Alliance Online, we have conducted our own research to source our own data as well as collecting statistics from trusted sources which will be included and referenced throughout this article.

Social Media

In recent years there has been a significant increase in the popularity of pantry organisation on social media platforms. The trend involves users on platforms, such as Instagram, sharing photos and videos of meticulously arranged pantry items, this can include neatly stacked jars and labelled snack containers. The focus of this trend is for people to achieve visually pleasing yet functional pantry spaces, and there have been many people taking to their social media platforms to share images of their own pantries. The following data shows how popular pantry organisation is and how many people are viewing and posting content surrounding this on different social media platforms:

TikTok:

#pantry – 856.7 million views #pantrygoals – 261.8 million views #pantryideas – 15 million views #pantrytour – 40.2 million views

Instagram:

#pantryporn – 11.4 thousand posts #pantryorganisation 259 thousand posts

Pinterest:

“Dream pantry” – this term was up 100% year on year at the end of May 2023; up 20% from the month prior. The demographic that are searching for this term the most are typically females aged 25-30.

Google search trends

Google search trends for pantry-organisation-related searches have also seen a significant increase over the past 10 years, likely due to the social media trend. People are increasingly turning to their search engines to find inspiration, tips and advice on how to organise their pantries in the most efficient and aesthetically pleasing way. And with the huge numbers of views and posts on social media platforms, it is not surprising that people are following suit.

• Google searches related to the topic of “pantry’s” spiked in March 2020, and is up 10% in May 2023 with 41,000 searches during the month in the UK alone
• Searches for “pantry shelves” were up 3% year on year but the term “pantry shelving” was, however, down 5% year on year. Looking at the peaks in 2021, it looks like this could have been a lockdown project for many.
• Searches for “pantry storage” are also up 12% year on year (Source: Google Trends), indicating that perhaps the storage and layout is becoming more of an interest for Brits.

From the data that we have uncovered, we can see that Google searches related to pantry organisation have surged over the past few years, and we can also see that the Covid-19 pandemic has led to an increased interest in pantry organisation and storage projects, perhaps due to people spending more time at home. The increased trend in pantry organisation has many fans and the trend shows no signs of slowing down any time soon as more and more people are looking to achieve an organised and aesthetically pleasing pantry space in their homes.

Why are pantries so popular?

A recent study consisting of 1,084 respondents found that 14% of the UK have a pantry in their home and 34% wish that they had a pantry in their home. The study also found that out of the people that own pantries in the UK, it has helped them to:

• Reduce food wastage (24%)
• Prevent unnecessary purchases (41%)
• Save money on food bills (19%)
• Improve tiredness of kitchen organisation (70%)
• Reduce plastic wastage (15%)

So not only are the aesthetics of pantries a popular trend, they can also help to save money and with the rising cost of groceries, it’s no wonder that people are looking for pantry organisation tips to reduce their food wastage and save money. According to a survey conducted by Houzz, people spend around 12% of their lives in their kitchen, which is a staggering 2.8 hours a day. In a survey of 2,800 UK and Irish homeowners, 68% prioritise their kitchen’s storage capacity and 34% are opting for a walk-in pantry or pantry cupboard.

Pantry storage ideas

If you are looking to create an aesthetically pleasing and organised pantry, there are a few tips to keep in mind:

• Declutter your pantry and get rid of any expired items
• Invest in storage containers that are functional and visually appealing, such as glass jars
• Label your containers clearly
• Group similar food items together
• Consider using shelf risers or baskets to maximise your storage space

By following these tips and keeping on top of your pantry, you will be able to create a beautiful and organised pantry that will not only look great but will also allow you to reduce food wastage and save money – a win win.

Summary

From the data that we have collected in this article, we can clearly see that the trend of “pantry porn” and having an organised pantry has significantly increased over the past few years. The social media presence of this trend and the Covid-19 pandemic both play a significant role in the increasing popularity of having an organised pantry and from the data we can see that having an organised pantry is very favoured and can have many benefits.