A food and drink festival is the perfect opportunity to show off your restaurant, making an impact on the public large enough to stand out from other contenders in the crowded market. Whereas traditional and even modern marketing strategies enable reach to a local audience, festivals allow you to reach a much broader spectrum of guests. For the fee you’re paying in order to take part in a festival alongside equipment and running costs, you’re buying exposure and the opportunity for public impact in return. Festivals also present the means of qualitative networking with other businesses, from fellow restaurants to new suppliers which could benefit the running of your restaurant in the long run.
Festival goers are continuously on the move. At food festivals where the varieties of cuisine are vast, attendees want to see as much as they can in the time they have. As opposed to providing a sit-in dining style, requiring utensils in a sit-down dining style, food and drink sold in the takeout format is the most ideal. Packaged and served in ways which can be held one handed, your venue will be able to cater to the curiosity and needs of the festival goer quickly and efficiently, allowing them to explore the rest of the festival and make way for more attendees to visit your venue.
It’s great to be creative towards trading at a food festival but you must be realistic when considering your budget. Including insurance, expenses and your time, costs consist of factors that are essential and additional options which can be utilised for creativity. The most vital essentials include your venue (with utilities), front-of-house-staff, attendance fees and additional staff hours to build your restaurant’s site. Your venue may be more expensive depending on the specific design or props used.
Adding further to costs, you’ll need to pay for specific equipment and staff needed for your content, whether it includes entertainment, workshops or demonstrations. Rental costs for your infrastructure and furniture must also be kept in mind, including marquees, tables, bins, chairs and stalls.
Depending on the particular festival, you should also ask if security will already be provided by the organiser. In some cases, you may have to cover the cost for tha yourself.
When browsing your packaging options, you may wish to design your own-branded packaging. However, if this is out of your area of expertise, it’s advised for pay for the task to be outsourced. Staff with special skills should also be considered.
Marketing your business for the event is also a necessary cost. Alongside social media, posters and strategically placed banners will also increase awareness of your brand and venue.
For the latest and most effective ranges of wholesale catering equipment ideal for festivals and all other events, be sure to visit our website at www.Allianceonline.co.uk.
