Press release: Alliance Launches eStores

Churchill's Estore on Alliance Online

Alliance Online, the UK’s leading catering equipment wholesaler, has kicked off its microsite strategy by launching its first eStore from Churchill China.

As an extension to their e-commerce platform, the Alliance Online Estores will improve site traffic and brand awareness, whilst offering customers a new and bespoke way of shopping online. In addition the eStore offer brands such as Churchill an innovative method to introduce themselves and their products to the market.

The eStore is an extension of the Alliance Online site. You still get the easy navigation and great product information but presented with more detail and shopping options. It offers our suppliers the platform to gain greater product exposure and provide more information about their company in a fully branded online shop” said Mark Casey, web designer at Alliance Online.

Churchill China, one of the leading manufactures of high quality ceramic tableware, offers the hospitality trade an extensive range of products from porcelain through to fine china crockery. The Estore will enable Churchill to educate customers about their brand, the products features and benefits, as well as shopping online via product range or type. This is an opportunity that is rarely available from other non-food wholesalers and both Alliance Online and Churchill are excited about the eStore’s potential.

Alliance Online will continually add other eStores over the coming months.

Enough talking about it, check it out…

Churchill’s eStore on Alliance Online – or call 0844 499 4300 for further information.