The modern consumer is more demanding than ever. As leisure time is now at a premium for most people, the hospitality industry has to offer more and more choice in order to compete with just staying at home! Changes in life mean that people go out to drink less – when they do they expect a total experience not just alcohol consumption.
The theory that consumers do not care what type of glass their drink is served in as long as it is served quickly and the drink tastes good is simple not true. Licensees now realise that their glassware, which is after all the packaging of a major part of their sales, is as important as the décor in reinforcing the outlet’s image.
For the licensee, choosing the right glass for each drink and being aware of its importance can make a real difference to sales and profits. How drinks are presented matters! There is literally a huge range of shapes of glass available, all of which have their own unique features and purpose.
Glasses for red wine
It is natural that red wine glasses have the largest varieties of shapes within wine glasses as red wines have a complex structure, because of the tannin material in their content, and are more prone to develop by ageing compared to white wines.
Red wine glasses are selected from the wine glasses with the largest bowl so that contact with oxygen can be increased, thus tannis can be softened and the rich bouquets are exposed.
Glasses for white wine
A basic requirement for white wine glasses is that they need to be a size in which the wine will not easily get warm, as white wines have to be served at a low temperature. This alone is not enough, as the glasses should also have a bowl narrowing to the top so that aromas and bouquets of the wine can be enjoyed.
Glasses for champagne
Champagne is no longer a sparkling ‘celebration’ wine but a wine to be enjoyed on many occasions. Champagne should be served in Champagne flutes in order to retain the effervescence of the drink, a gentle conical shape also allow the delicate aromas to be released in the best way.
Glassware – Huge range of drinking glasses available to buy online!
